102Trust is a trust and treasury firm initiated by IBI Investment House. Our goal was to demonstrate connection between the traditional banking world and the contemporary one that 102Trust represents. We created a graphic icon that bridges the two eras, symbolizing nobility and stability. Using this icon alongside serif typography we tried to instill in users a sense of security as well as a feeling of innovation and forward-thinking.
- Client: IBI, Tzvika Bernstein & Tomer Turgeman
- Year: 2014
- Categories: Branding, Identity