In collaboration with RE-LEVANT Studio, we developed the municipal branding for the city of Holon. The letters we created for the logo were based on Holon’s unique architecture. For example, the first letter – the ‘chet’ – is derived from the structure of the Design Museum Holon, while the third letter – the ‘lamed’ – is inspired by the Yamit 2000 waterpark. The logo is bold, colorful and strong, and from it a rich, flexible and dynamic language was derived, one that appeals to the entire diverse population while embracing the children, Holon’s main focus.
- Client: Holon Municipality [RE-Levant Studio]
- Year: 2012
- Categories: Branding & Identity.