Kassai Pilates

Kassai is a veteran importer of premium Pilates and Yoga products, a long-standing brand looking for a refresh. To accomplish this, we molded for them a logo and graphic language that conveys the luxury of the equipment while emphasizing the healthy lifestyle and mindfulness that are so integral to Pilates and Yoga. We crafted an identity that highlights the premium quality of the equipment, the international nature of the brand and the community Kassai has worked to build for instructors as well as practitioners.

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  • Client: Avi Bloomberg
  • Year: 2016
  • Categories: Branding, Print