Practix is a start-up based in Madrid that was established by a group of Israeli engineers to offer innovative modular weight lifting systems designed to fit into the urban lifestyle with ease, taking up less space, making outdoor workouts possible, and even integrating a workout measurement and monitoring feature in future versions. The product is garnering praise and intrigue in the world of sports and technology, and is already backed by a number of entities in Europe and the US. To help capitalize on this excitement we came up with the company’s name and created invigorating branding and a crackling graphic language that showcases the pioneering spirit that shapes the company.

  • Client: Practix Madrid
  • Year: 2016
  • Categories: Naming, Branding & Identity