Sol is a hot Pilates and Yoga center in Tel Aviv. We were asked to come up with the name of the business as well as develop the branding and graphic language. For the name we gravitated to the concept of heat, going straight to the biggest natural source of it – the sun. Sol, the Latin name for the sun, gave us a short and easily pronounceable name. To complement this name we developed a graphic language based on the solar system, weaving time and temperature into a versatile concept that calls to mind nature, health and healing.

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  • Client: Amnon Gorfung & Shoham Vahaba
  • Year: 2016
  • Categories: Naming, Branding, Print & Web