The Apple (‘Hatpuach’) is an online shop for replacement Apple hardware and other products. For this company we created an identity that would visually correspond with the Apple’s values, conveying the prestige and quality that goes hand in hand with the brand. Since Hatapuach’s goal is to provide replacement parts and products for self-assembly by the end-customer, we developed branding that highlights a few important aspects of their business model: service, professionalism and innovation.
- Client: The Apple, Jerusalem
- Year: 2017
- Categories: Branding, Website, Packaging